How To Make Your Business A Success On Social Media
Later today you visit your favourite shop. When you arrive you're instantly drawn to the display in the shop window, and not for the right reasons.
Because the window display hasn't been updated for several months.
Not good, hey!
Now think of your social media presence as the shop window to your business, you want to engage your audience, and attract new followers and ultimately new clients.
In a world whereby social media is forever changing, keeping your online presence authentic and up-to-date is essential especially if you want to stand out from the crowd and not get left behind.
Why you need a solid online presence
Guys, did you know we spend an average of eight hours a day doing digital activities? That’s more than half the day. More than most of us sleep, plus 83% of consumers discover a new product or service online, therefore keeping things fresh is key to your online success.
So whether you’re a service-based, product-based or online business, a strong online presence is everything today.
And the more ways you can place your business in front of your target audience the more opportunities you have to build brand awareness and improve your reputation.
Here’s how to improve your social media presence.
1. Limit the number of platforms to only what you can handle
Online presence is about quality, not quantity. Choose the platforms that your audience is using, and limit the number you choose based on your bandwidth. Having just one or two accounts with solid engagement is better than having several accounts with weak activity.
2. Think audience, not followers
Your online presence doesn’t improve with more followers. Rather, your following improves with a stronger presence. It’s better to have fewer followers with a vibrant page than to have lots of followers and not much value to offer.
3. Post with emotion for shareability
Quality posts that get engagement are important if you want social algorithms to display your posts in users’ feeds. But quality isn’t really enough. You want your followers to feel something when they consume your content. Use emotional words, and phrases in your captions and don't forget to add good-quality images or graphics that stand out.
4. Be active and up-to-date with new trends
You’ve probably heard this a million times, and now, for the million-and-oneth time: If you’re going to make social media part of your marketing strategy, you need an active and up-to-date account.
As a business owner keeping on top of social trends, managing and updating your social media profiles, and being active should be part of your marketing strategy and priority, especially if you want online success.
Please remember that potential clients are always passing by, so please keep your online presence updated.
Before you get started you might need a little guidance. The last thing you want to do is go in blindly and start changing everything, right!?
So to make things easy I've created a FREE Social Media Audit you can download today.
My Social Media Audit will help you determine what needs to change, so you can forge a plan and start creating a strong online presence.
If you're ready to stand out from the crowd and not get left behind Download My FREE Social Media Audit today!